Landmine Frisbee Campaign in Singapore Raises Awareness of Clear Path International
Posted by: James Hathaway
To help raise awareness of the landmine crisis worldwide, and the work of Clear Path International, Rapp Collins of Singapore created frisbees that look like landmines and volunteers are tossing them around the city. When someone picks one up, a message on the other side tells the person doing so that the simple act of picking up what you think is a toy in landmine plagued communities can get you killed... it then encourages people to go to the web site of Clear Path International (http://www.cpi.org) to help landmine and bomb survivors.
Quite often children are killed by explosive remnants of war by thinking the bombs/mines are toys... this is a brilliant campaign!
Thank you to David Chee of Rapp Collins!
UPDATE: It is important to note that SINGAPORE is not an area where landmines are a problem. There have been a few comments where people have voiced concerns about children learning to pick up landmines due to this campaign.... that is not at all likely.
Thank you to BoingBoing for picking up this post as well as Houtlust.





Posted by James Hathaway at October 13, 2006 01:04 PM
Comments (19)
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This is indeed a brilliant campaign. Kudos!
I would love to see you post a downloadable PDF with some comparable art/instructions so that people around the world could affix it to regular frisbees and conduct their own local awareness campaign. Would something like that be possible?
This is undoubtedly the most foolish idea I'll read about today. When you 'cry wolf' with a toy shaped like a land mine, you will certainly build a sense among the public that the 'land mine' is a toy. Except of course when they are REAL...
I sadly have to agree with Bill Pfennig. This is a foolish idea that will teach children that landmines are indeed toys. I only hope that none of the people that find your frisbees ever encounter a real landmine and think they're just a plaything.
Hi Bill and Slm... thanks for the comments... I doubt anyone would consider landmines "safe" after finding a frisbee. The brilliance of this comapaign, IMHO, is that it teaches those who DO pick these frisbees up, that it is easy for your curiosity to get you injured in a post-conflict zone.
Everyday children are killed or injured by playing with what they THINK are toys... this compaign works in that it is teaching people this is possible.... and IS happening.... as you learned by reading this post.
Hardly would anyone believe a landmine is a toy BECAUSE of this campaign....
Hi Jane... thanks for the idea... I will email you!
Good guerilla idea, but somewhat shoddy execution.
Some of the mines in the photos are placed on the ground, in a sandbox, etc. My concern is that the frisbees should be placed on paved areas because children who are aware of the campaign might assume that a land mine in a field or on the ground is a toy when it actually isn't.
Many of you are missing the point.
This is a tool for informing and educating the public in developed countries and areas that are expected to never have a landmine problem.
"My concern is that the frisbees should be placed on paved areas because children who are aware of the campaign might assume that a land mine in a field or on the ground is a toy when it actually isn't."
Landmines come in many shapes and sizes, (ok size variance for personel mines might not be so large) It is very unlikely that a child will come across landmines that look much the same, since also the frisbies are places in a landmine free country.(i assume) (btw unexploded ammo can also be dangerous)
Jane, Brilliant idea.
James, please contact me as well about producing more of the frisbees for a local campaign. I used to work for Wham-O and live near their offices.
Thanks!
I, like Jane, think it would be wonderful to have this campaign expanded to other developed nations. I disagree that children will get the wrong message, and I think this is absolutely vital to use a variety of techniques to inform people of the dangers of land mines, particularily in countries where the "that doesn't happen here" mentality exists.
How about we start strewing around coke can sized cluster bomb simulants to increase awareness about that as well. Bomblets don't necessarily look any less toylike than the simulated landmines and cause as much grief.
Magus- good point... actually, in Vietnam many cluster bombs (bombies) look like muddy baseballs... kids pick them up all too frequently....
"This is undoubtedly the most foolish idea I'll read about today. When you 'cry wolf' with a toy shaped like a land mine, you will certainly build a sense among the public that the 'land mine' is a toy."
"This is a foolish idea that will teach children that landmines are indeed toys."
lol!!
Man, we need something like this in the States...
An interesting idea, however... the kids this campaign is targeted to aren't likely to read the other side of the frisbee and conceptualize its meaning. Adults, well, sure, but they don't need to learn the difference. Any kid who DOES die from the mistake this campaign could potentially cause in muddying the waters by introducing a toy look-a-like, well, we certainly won't hear about it, will we.
Alessandro... this campaign does not target kids... frankly, anyone thinking his campaign puts anyone in jeopardy is being a bit silly....
Cool idea. In addition to cpi, let's the victims of the landmines (Cambodia - Peace handicrafts) in www.heavenlytreasures.org too.
As an overall education campaign this is brilliant. It has people talking which is in itself a catalyst for education. CPI isn't inadvertently training children to pick up land mines, kids already do that! If this campaign can raise educational funds, bring these issues to the forefront and remind people that, after all these years, we are still battling such issues then CPI has done its job well!
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